BUSINESS REENGINEERING IN VISUAL ARTS AND ECONOMIC DEVELOPMENT IN NIGERIA
DOI:
https://doi.org/10.63996/njte.v25i1.86Keywords:
Business Process , Reengineering, Visual Arts, Economy, Entrepreneurship, Innovation, Development, NigeriaAbstract
Business Process Reengineering (BPR) has become an essential management strategy for organisations seeking to improve productivity, competitiveness, innovation, and sustainability in rapidly changing economic environments. Within Nigeria's visual arts sector, traditional business models are increasingly challenged by technological advancement, global competition, changing consumer preferences, and digital commerce. This paper examines the significance of business reengineering in transforming the visual arts industry and its contribution to Nigeria's economic development. Drawing from existing literature and contemporary developments in the creative economy, the study explores how artists, galleries, creative enterprises, educational institutions, and government agencies can redesign operational processes to enhance productivity, expand market access, and create employment opportunities. The paper argues that integrating digital technologies, entrepreneurship education, innovation, strategic partnerships, and effective policy implementation can significantly strengthen the competitiveness of Nigeria's visual arts sector. Furthermore, business reengineering promotes value creation, improves resource utilisation, encourages investment, and supports sustainable economic growth. Despite persistent challenges such as inadequate funding, weak intellectual property protection, poor infrastructure, and limited digital literacy, the adoption of modern business strategies presents significant opportunities for national development. The study concludes that business reengineering is indispensable for repositioning Nigeria's visual arts industry as a strategic contributor to economic diversification beyond the petroleum sector. Recommendations are provided for government agencies, educational institutions, industry practitioners, and private investors.
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